Global experience. Business-first thinking.

A broad perspective.
A focused approach.

Experience across B2B and enterprise marketing informs a practical approach for small and midsize businesses: understand the challenge, align the team, and make the next move count.

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AUSTIN, TEXAS • WORKING NATIONWIDE

BRIAN KELLEHER

From hands-on planning
to global leadership.

Brian is a media strategy and growth marketing leader with more than 16 years of experience across B2B and consumer brands. His career spans media planning and buying, demand generation, audience strategy, measurement, and leadership of multidisciplinary teams.

He has directed media portfolios exceeding $60 million and led organizations of more than 40 professionals. Today, Kelleher Works brings that experience to businesses that need clear direction and practical execution support.

Brian has also developed two-week, client-specific training programs covering media fundamentals, platforms, measurement, and delivery processes. He brings training and mentoring into the way he builds team capability.

Brian holds a Bachelor of Arts in Advertising & Communications from California State University, Fullerton.

CAREER & CLIENT WORK

Experience across businesses,
teams, and growth challenges.

2020–2026

Dentsu network · Carat, iProspect & Merkle

Group Planning Director · Managing Director · Senior Media Director / Media Director

At Carat, Brian supported Microsoft’s global B2B portfolio during a four-month coverage assignment, including Copilot commercial and enterprise initiatives. He led planning for 30 content syndication campaigns and developed a proposed framework connecting brand activity, demand generation, and nurture. At iProspect, his leadership covered integrated strategy and delivery for AWS, Intel, VMware, Visa, and Shell. At Merkle, his work included Principal Financial, Honeywell, Schneider Electric, Truist, and National Instruments.

Across these roles, he connected audience, investment, measurement, resourcing, and executive client priorities. His AWS work coordinated Americas strategy within a broader EMEA and APJC structure, pairing executive thought leadership with more precise product and practitioner targeting.

2017–2020

Just Global · Associate Media Director

Led integrated media strategy and client relationships across Citrix, Lifesize, Alert Logic, Arbor Networks, CUNA, and Focus Brands. His work included CUNA’s first national brand awareness campaign and audience-driven strategies across consumer and enterprise accounts.

2016–2017

Baker Street Advertising · Associate Media Director

Led digital strategy for NorCal Honda, NorCal Acura, and Puget Sound Acura dealer associations. Built an in-house digital media capability, bringing planning, activation, and measurement closer together. Removing outsourced execution costs shifted approximately 15% of budget back into working media.

2013–2016

Mediasmith · Media Supervisor

Advanced from Media Planner to Media Supervisor, managing integrated programs for the GoTo product family and the San Jose Sharks. Work combined audience segmentation, CRM, search, and programmatic activation.

2010–2013

Davis Elen Advertising & KSL Media

Built the foundation of his career in digital media planning, moving from Assistant Digital Media Planner at KSL Media to Senior Digital Media Planner at Davis Elen Advertising.

CONTINUING DEVELOPMENT

Credentials that support the work.

ADOBE · OCTOBER 2025

Adobe Digital Experience Certificate

META · OCTOBER 2025

Media Buying, Future Considerations & Measurement

DEMANDBASE · JULY 2025

Account-Based Experience (ABX) Certification

View credentials on LinkedIn ↗

YOUR NEXT MOVE

Let’s make the
work count.