Mentorship becomes a cycle
Training improves when developing team members help shape it. Teaching also gives experienced practitioners a reason to revisit their assumptions.
Read on LinkedIn ↗Ideas for turning plans into progress.A little clarity
A little clarity
goes a long way.
A place for perspectives on marketing strategy, execution, and building momentum. Articles will be added here as the site develops.
Start a Conversation ↗AUSTIN, TEXAS • WORKING NATIONWIDE
Perspectives from the work.
Adapted from Brian’s LinkedIn posts. Follow the source links for the original context.
TV’s expanding data story
TV and digital increasingly share the language of targeting and outcomes. Brian explores why identity, data, and measurement matter to that shift.
Read on LinkedIn ↗Rethinking content syndication
Syndication needs useful content and alignment with sales and marketing. Its value depends on how it fits into the wider buying journey.
Read on LinkedIn ↗Content Syndication That Doesn’t Suck
(When It’s Integrated Right)
Brian joined a DemandScience webinar panel with Pete Lorenco and Alicia Verville for a conversation hosted by Nick Bennett on integrating content syndication into B2B growth programs.
- Reach the wider buying committee with relevant content.
- Match content to buyer intent and funnel stage.
- Connect syndication with display, email, and account targeting.