Support shaped around your business.Clear direction.
Work that delivers.
From defining the opportunity to helping teams put a plan into motion, Kelleher Works brings experienced marketing leadership to the moments that matter.
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PERSPECTIVE
INTO PROGRESS.
KW / 01Experienced support.
Focused on your priorities.
Start with a specific challenge or bring in an ongoing partner. The scope follows your business goals, your team’s capacity, and the work that needs to move forward.
01Marketing strategy & planning
Translate business goals into a practical marketing roadmap. Clarify who you need to reach, what you need to communicate, and where to focus your effort.
- Review current activity, audience priorities, and gaps.
- Align positioning, messaging, and channel choices.
- Define an actionable plan with priorities and measures of success.
Media strategy & investment planning
Make deliberate choices about where marketing dollars go and how channels work together across the customer journey.
- Assess paid search, social, programmatic, video, and content opportunities.
- Build audience and channel plans around business objectives.
- Review budgets, partner approaches, and optimization priorities.
B2B demand generation & account-based marketing
Connect audience understanding, media, content, and nurture for buying journeys that involve multiple people and longer decision cycles.
- Develop account and audience segmentation.
- Align acquisition activity with content and follow-up.
- Assess the path from early engagement to qualified demand.
Measurement & performance review
Build a shared understanding of what is working and what deserves a change. Bring reporting back to decisions your team can act on.
- Review measurement frameworks and reporting consistency.
- Connect campaign indicators to business priorities.
- Identify opportunities for testing and investment refinement.
Marketing leadership & team alignment
Add senior perspective when your business needs direction, your team needs support, or a transition calls for experienced leadership.
- Align teams, agencies, and partners around shared priorities.
- Clarify responsibilities, workflows, and resource needs.
- Support planning conversations and leadership decisions.
- Develop practical onboarding, training, and mentoring for marketing teams.
Execution & operating support
Help the plan become useful work. Establish the structure and rhythm to keep delivery connected to the strategy.
- Translate priorities into briefs, scopes, and delivery plans.
- Coordinate cross-functional work and partner handoffs.
- Review progress and address barriers to execution.